In Its Focus on Genetics and Race, Global Newspaper Coverage of Athletics is Far from “Post-Racial”

With the years of racially segregated sports now long behind us, many would consider that sports coverage is color-blind and post-racial. In new research which examines newspaper coverage of race, sport and genetics from 2003 to 2014, Matthew W. Hughey and Devon R. Goss find that this is not the case. They write that the media persistently reinforces the notions that African American’s athletic success is based on biology, while whites’ comes from hard work and intelligence. They also debunk the ideas often seen in the media that race has a biological reality which can be defined by genes, and that the historic process of slavery somehow eliminated ‘weaker genes’ from the African American population, making them a more athletic race.

For many, sport represents the ultimate color-blind space, affording a level playing field where only one’s training and skills are the hallmarks of competition.  Hence, racist and prejudicial beliefs and phenomena are both literally and figuratively, out-of-bounds.  Moreover, sport has been understood as an activity that promotes racial harmony amongst both participants and observers.  But such a...