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For the – some might say – barking sum of $100,000 (£66,000), Hwang will "prolong companionship with your dog by bringing back the memories that you have with your friend". This, without the saccharine, is dog cloning. Hwang is a researcher at the controversial South Korean Sooam Foundation run by Hwang Woo-Suk, a scientist exposed in 2006 as having fabricated research into human cloning.
Having successfully brought commercial dog cloning to the US last year (Insung Hwang's laboratory delivered 12 cloned puppies to clients in 2012), he thinks the UK is the obvious place in Europe to continue his not-for-profit foundation's expansion. "We have had a few inquiries already," says Hwang. "But $100,000 is a big hurdle for most people. So we are establishing an essay competition to find our first UK client. The winner will get at least a 50% discount. In the next few weeks, we...