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It’s not that parents don’t want their daughters to be bright or their sons to be in shape, but they are much more focused on the braininess of their sons and the waistlines of their daughters.
Start with intelligence. It’s hardly surprising that parents of young children are often excited at the thought that their child may be gifted. In fact, of all Google searches starting “Is my 2-year-old,” the most common next word is “gifted.” But this question is not asked equally about young boys and young girls. Parents are two and a half times more likely to ask “Is my son gifted?” than “Is my daughter gifted?” Parents show a similar bias when using other phrases related to intelligence that they may shy...