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Although the word was not actually used (or at least I did not hear it), this was a polemic making the case for 'eugenics'. That is, the improvement, even 'perfection' perhaps, of humanity by actively intervening in its inherited biology.
In its pursuit, Professor Julian Savulescu, presenting the first session of the Progress Educational Trust's 2014 annual conference, The Commercialisation of Life, made a good case for parents being given more of a choice in the attributes of their children. After all, what's not to like in the idea of preventing inherited genetic diseases? Preventing diseases is what public health is all about, isn't it?